Private Health Insurance. Personal, Professional, and Proven.

We are a specialist independent private health insurance broker, working across the full UK market to negotiate competitive premiums, secure stronger benefits, and arrange flexible cover that works for you year after year.

Our Vision

At Cransford, we believe that access to high-quality private healthcare should be simple, transparent, and tailored to you, never restricted by one-size-fits-all policies. Whether you’re an individual, family, self-employed professional, SME, or corporate client, our mission is to help you secure the best private medical insurance through trusted advice, added value, and genuine choice.

We aim to become the UK’s most trusted name in private medical insurance, known for negotiating with insurers on behalf of our clients, maximising plan benefits, and delivering cover that truly fits.

Our vision is a future where every person and every business has access to clear, unbiased health insurance advice that is free from confusion, rich in value, and delivered with integrity. Through innovation, expertise, and exceptional service, we are setting a new standard for brokerage excellence.

Our Mission

We’re here to protect what matters most: your health, your team, your future.

We do this by:

– Negotiating with insurers on your behalf to secure the strongest benefits and most competitive premiums

– Offering personalised one-to-one advice from a dedicated adviser

– Managing your policy to reduce premium inflation year after year

– Supporting you through every step from application to claim

Why Choose Cransford?

We focus on protecting your health and your budget.

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01

Independent Expertise

We work for you, not the insurer. Our team compares the whole market and negotiates directly with providers to secure stronger benefits, fair terms, and competitive premiums.

02

Total Transparency

Our recommendations are clear, honest, and based entirely on your needs. You always know your options, your costs, and the value you are receiving.

03

Long-Term Value

We manage your policy proactively each year, using market insight and negotiation to help control costs and keep your benefits competitive.

A Team Of Experts You Can Trust

Our advisors are specialist private health insurance brokers who understand every detail of the UK market. We don’t just compare providers, we negotiate directly with insurers on your behalf to secure stronger benefits, better terms, and fairer premiums.

Backed by market insight, personal service, and a commitment to doing what’s right, we work hard to earn your trust and deliver complete peace of mind.

Cransford is a trading name of Insure I Ltd, authorised and regulated by the Financial Conduct Authority.

Gavin Higgins

Director

Reece Mitchell

Senior Manager

Elizabeth McGrenaghan

Senior Accounts Manager

Paddy Marshall

Business Development Executive

Rory Conniffe

Business Development Executive

Alexandra Laiter

Office Administrator

Peter Thompson

Sales & Marketing

Luke McCabe

Account Manager

Maria Rocha

Account Manager

Anna Casasola

Business Development Executive

Andrew Steele

Sales Administrator

Ellie George

Telesales Executive

Management

Gavin Higgins

Gavin is one of our company Directors, choosing to play a close and pivotal role in the day-to-day running and operations of Cransford. With over 40 years of experience in the industry both within the UK and abroad, his industry knowledge and insight is unparalleled, yet he continues to show an active interest and is constantly exploring newly developed areas of the medical insurance world.

Management

Reece

As our Senior Manager, with a strong pedigree in the sales industry, Reece is the leader of our team, overseeing all aspects of operation and function of our business and the teams within. Maintaining a close eye, he ensures everything functions as efficiently and smoothly as possible and are clients are getting the service they should be.

Account Management

Elizabeth McGrenaghan

With a master’s degree in marketing Elizabeth has been a valued membered of our team since 2017. As our lead account manager, she oversees and personally handles many of our client’s renewal and queries, keeping up that relationship we treasure with our clients. A true pillar of our business, her market and product knowledge is unparalleled.

Sales

Paddy Marshall

Our longest serving Business Development Executive, Paddy joined the team in 2019 and has handled clients of all sizes, from individuals all the way to our largest client policies. He aims to ensure all clients are as well informed as possible, boasting an extensive range of in-depth product & policy knowledge. He also sits as the chair of the board for Disability Sport NI.

Sales

Rory Conniffe

As one of our Business Development Executives, Rory has led a life through various different business sectors across the world before settling back in Northern Ireland to start a family. It was at this time that he came on board with Cransford, visiting our clients closest to home.

Administration

Alexandra Laiter

Alex operates as our Office Administrator, making sure all processes and systems are followed, and all cogs turn smoothly between departments. In such a data-heavy business, proper administration is vital to proper function. 

Sales & Marketing

Peter Thompson

Peter joined the team having transitioned from a life in corporate hospitality. Coming on board as our Sales & Marketing Executive he focuses primarily on new business acquisition and the promotion of our own firm through marketing. Trying to ensure as many businesses, and individuals, as possible are receiving the best care, prices and policy management available.

Sales

Luke McCabe

Joining the team just before Christmas of 2024, Luke has been an excellent addition to our Telesales team, helping in the out bounding of our sales allowing us to reach more and more new clients each week. A proud former Sullivan man, Luke came back to Belfast after attending Northumbria University to study Quantity Surveying.

Sales/Administration

Maria Rocha

Previously working as a translator in her mother tongue of Portuguese, Maria is now our Sales Administrator, not only assisting the senior sales time in day-to-day tasks but also looking after all our inbound individual clients. A vital part of the process in getting our clients the fast, high-quality service they come to Cransford for.

Sales | Scotland

Anna Casasola

Another of our early members outside our head office in Belfast, Anna brings our proudly old fashioned, in-person approach to all our clients, new and existing, in Scotland. As a Business Development Executive, she’s building on her already rich sales background, with Cransford.

Sales

Andrew Steele

Before joining our team Andrew finished his master’s degree in physics at Queens University. An often-overlooked role, the sales administrator is crucial to the success and productivity of our sales team. Helping quote for both businesses and individuals alike, the dedicated role takes pressure off the rest of the team to allow them to focus more intently on their clients. 

Sales

Ellie George

Joining our Telesales team, Ellie took no time at all to integrate fantastically into our team. She brings a strong background in her field and is an excellent addition to the outbound efforts of the Cransford Sales Team.