Legal Team
Supporting a Leading Legal Director with Sustainable Private Medical Insurance
Protecting your people. Strengthening your business.
A senior director at a respected law firm in Northern Ireland had maintained a private medical insurance (PMI) policy for many years. However, annual premium increases had driven costs to unsustainable levels - without any meaningful improvement in cover. Frustrated by rising prices and a lack of visible value, the client began questioning whether to continue the policy at all.
The Challenge
Balancing the demands of a senior legal role with complex insurance decisions proved difficult. The client faced several key obstacles:
Escalating Premiums: Ongoing cost increases had made the existing policy financially unviable.
Time Constraints: As a busy professional, there was little capacity to compare options or negotiate renewals.
Lack of Trust in Brokers: Previous advisers had failed to deliver improvements, leading to scepticism about switching providers.
Urgent Renewal Deadline: With the renewal date approaching, there was limited time to act before another costly automatic renewal.
Our Approach
We approached the challenge with empathy, transparency, and efficiency – taking full ownership of the process so the client could make informed decisions without the stress.
Rebuilding Trust
We established clear, honest communication from the outset, providing transparent advice and data-driven comparisons to restore confidence in the process.
Smart Market Navigation
Using our strong relationships with leading health insurers, we identified a new policy that cut the renewal premium by 50% – while simultaneously enhancing the level of cover and service.
Seamless Transition
The policy switch was completed well ahead of the renewal deadline, ensuring there was no disruption in cover and reinforcing trust through prompt, professional delivery.
Long-Term Value
The new private medical insurance plan delivered improved protection, more responsive support, and sustainable pricing – creating long-term peace of mind for both the client and their firm.
The Results
The outcome was a complete turnaround in both cost and confidence:
Sustainable Health Cover: The client retained comprehensive private medical insurance at an affordable long-term rate.
Peace of Mind: Ongoing account management ensures proactive renewal reviews and clear communication each year.
Improved Value: Reduced premiums were matched by stronger benefits and better insurer service.
Trusted Partnership: The client now enjoys consistent support from a local, independent broker with deep knowledge of the Northern Ireland health insurance market.
Lasting Impact
For this legal professional, the experience demonstrated that the right broker partnership doesn’t just save money – it restores trust and delivers genuine long-term value.
Looking to introduce business private medical insurance to your team?
Speak to a Cransford adviser today and discover how we can design a health benefits package that works for your organisation.
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